How effective is the combination of your main product and ancillary texts?
Imagery:
For our Promotional Package, we kept a
direct link through the use of imagery. Our trailer is focused around a teenage
girl whose life is essentially torn apart due to her taking a “gateway drug”,
which leads to both substance and alcohol abuse as well the impact it has on
her life, and her mental health. To make this clear to the audience, the visual imagery used on our Poster, and website both also focus heavily on this. We decided to only have the protagonist on
our poster, as we wanted to convey the importance of her character within the
film, as well as the negative effects the drug has had, as it shows how the
character is two different people, before and after she takes the drug. The
imagery on our website is also consistent to the visual imagery on the poster, and the
imagery used in our Teaser Trailer. We did this by using different shots from
our Teaser Trailer, and putting them as the background for our website.
We also conformed to the general theme of our trailer, as a lot of the visual imagery used on our Website, shows the different drugs that the protagonist has taken. An example being the background image of the Protagonist smoking. This image was used to show how our protagonist has been influenced by the gateway drug, and how she has progressed into using different drugs as well. Another example of this is the image of the syringe.
Using similar imagery throughout our Promotional Package is effective as it makes the genre and theme of our film very clear for the audience who want to view it. It can also be considered effective as it ties together the Promotional Package through visual branding, allowing the audience to see the similarities between all three texts which makes them view all these texts as a single Promotional Package.
Themes:
The main theme for our Teaser Trailer is the negative effects of drugs. We were able to convey this theme through all our Media texts. In our poster we conveyed this theme by the use of layering the protagonist, as it displays to the audience how she was before, and after taking the drug, as it can suggest her changes in personality, due to the lighting used, as well as the use of blood coming through her nose in the right hand image. The use of the blood in the right hand image
We were able to convey the theme of drugs in our website as well, by using different types of drugs in the background image, some which we took from our Teaser Trailer.
It was important that throughout our Teaser
Trailer, poster and website we successfully kept a direct theme running to
conform to our film genre, which was a Psychological Thriller, as well as to
relate to our target audience, which were Young Adults over the age of 18.
For our Promotional Package, we kept a
direct link through the use of imagery. Our trailer is focused around a teenage
girl whose life is essentially torn apart due to her taking a “gateway drug”,
which leads to both substance and alcohol abuse as well the impact it has on
her life, and her mental health. To make this clear to the audience, the visual imagery used on our Poster, and website both also focus heavily on this. We decided to only have the protagonist on
our poster, as we wanted to convey the importance of her character within the
film, as well as the negative effects the drug has had, as it shows how the
character is two different people, before and after she takes the drug. The
imagery on our website is also consistent to the visual imagery on the poster, and the
imagery used in our Teaser Trailer. We did this by using different shots from
our Teaser Trailer, and putting them as the background for our website.We also conformed to the general theme of our trailer, as a lot of the visual imagery used on our Website, shows the different drugs that the protagonist has taken. An example being the background image of the Protagonist smoking. This image was used to show how our protagonist has been influenced by the gateway drug, and how she has progressed into using different drugs as well. Another example of this is the image of the syringe.
Using similar imagery throughout our Promotional Package is effective as it makes the genre and theme of our film very clear for the audience who want to view it. It can also be considered effective as it ties together the Promotional Package through visual branding, allowing the audience to see the similarities between all three texts which makes them view all these texts as a single Promotional Package.
Colour Scheme and Typography:
The colour scheme for our Teaser Trailer, Poster
and Website is somewhat consistent. The
typography in all three texts is white, specifically the colour of the
typography for the titles shown on the Website and the reviews shown in the Teaser Trailer. We
decided to keep the same colour scheme and font for both the texts because we
felt as though the white colour would stand out to the audience as the
typography was on a dark coloured background. We used a mix of dark colours such as the
black background on our poster, and the colour of red, seen on our website
background with some of the background pictures, and our Teaser Trailer.
We used these two colours in all of our texts to convey to the audience the dark nature of the film, as the use of the red colouring connotes danger, as well as showing the mental instability of the protagonist, as the use of bright red lighting could potentially connote disorientation. The use of the darker colours can also connote a sense of danger, as well as a sense of evil, as the villains in films tend to usually wear very dark clothing.
On top of this, the use of the text being in white in all three texts, and the background of the poster being dark, as well as the background in the Teaser Trailer being black when the title appears, can be used to show the binary opposition of the character before and after she takes the drug, as black and white is usually used together to show good vs evil. The style of the typography, is typically masculine as it is bold and not cursive. We felt as though this would subvert the audiences expectations as we subverted the general convention of the Psychological Thriller genre as the protagonist is typically a male, whereas we used a female. Using the same colour scheme throughout the three texts is extremely effective as it gives the audience a clear idea of the genre of the film.
We used these two colours in all of our texts to convey to the audience the dark nature of the film, as the use of the red colouring connotes danger, as well as showing the mental instability of the protagonist, as the use of bright red lighting could potentially connote disorientation. The use of the darker colours can also connote a sense of danger, as well as a sense of evil, as the villains in films tend to usually wear very dark clothing.
On top of this, the use of the text being in white in all three texts, and the background of the poster being dark, as well as the background in the Teaser Trailer being black when the title appears, can be used to show the binary opposition of the character before and after she takes the drug, as black and white is usually used together to show good vs evil. The style of the typography, is typically masculine as it is bold and not cursive. We felt as though this would subvert the audiences expectations as we subverted the general convention of the Psychological Thriller genre as the protagonist is typically a male, whereas we used a female. Using the same colour scheme throughout the three texts is extremely effective as it gives the audience a clear idea of the genre of the film.
Themes:
The main theme for our Teaser Trailer is the negative effects of drugs. We were able to convey this theme through all our Media texts. In our poster we conveyed this theme by the use of layering the protagonist, as it displays to the audience how she was before, and after taking the drug, as it can suggest her changes in personality, due to the lighting used, as well as the use of blood coming through her nose in the right hand image. The use of the blood in the right hand image
We were able to convey the theme of drugs in our website as well, by using different types of drugs in the background image, some which we took from our Teaser Trailer.
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