Sunday 31 January 2016

Deconstruction of Gone Girl Website

This is the website for Gone Girl, the 2014 Psychological Thriller directed by David Fincher.
The media plays a big part in the plot of the film thus it is incorporated into the website design, as it is made to look like a news announcement on a television screen. The photos in the background are the audience's main focus, and this is an idea we might use for our own website. The photos change often, to show another shot from the film, giving the audience hints about the plot but never giving away the plot twist.
 As the focus is on the photographs, the rest of the website is quite minimal- to prevent the audience getting distracted by anything else. The typography of the buttons at the top of the website are the same as the title on the poster- that specific typography is associated with the Gone Girl franchise. The word 'gone' is always written in the same typography, it is used as a trademark of the film.
The release date of the film is made to look like the date on the TV screen, to once again fit in with the theme of the media. It is underlined in yellow, to make it stand out. The majority of the photographs have quite low key lighting, and often blue tones, so the subtle use of red and yellow especially at the bottom of the screen, is effective.
 The links to the other social media pages for the film are included in the top right corner, in white which stands out against all of the photos in the slideshow. Other links such as to the trailers, and the synopsis are disguised as part of the Breaking News bar at the bottom but still accessible. The website also has quiet non-diegetic music playing in the background, from the soundtrack of the film.

For the film, a second website was also made called findamazingamy.com. This was made as part of the franchise, as the film centres around Amy, who goes missing. Her parents set up a website for anyone to leave information and to spread the word.
Once again the photos are the main focus, and match the photo used in the main poster. The words 'Gone Girl' don't need to be used on either the website or the poster, because people already know the film from the large amount of promotion.



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