The editing used for the trailer is very effective and important, the use of jump cuts produces an almost montage effect, which creates the sense that everything is moving very quickly. This is seen in sequences such as the clip below...
This fast pace is used to create fear and helplessness in the audience, as the horror is intimidatingly flashed up on the screen before them, yet is gone again so quickly they cannot react to it.
Additionally, the speed makes the film appear very dramatic and full of action, this hooks the audience and captivates them, not allowing them to look away or get bored.
The most predominant use colours throughout this trailer are dark blue/green and red. In most scenes and in the typography the scene is tinted with a blue/green wash and contrasted with dark shadowing around the edge of the scene.
This creates a depressive atmosphere and a sense of coldness, emptiness and helplessness.
Several scenes that flash up throughout this trailer are full of red, this is done to create fear and connote danger and death. Death is also signified through the blacked out scenes and the use of low key lighting and darkness. All of these lighting affects are done to create fear in the audience and to hook them.
Throughout this trailer, the original non-diegtic Saw theme song is playing, this is recognisable as the Saw theme song to this franchise's fans, therefore this will attract their attention. This song also creates tension and fear, it builds up and is very fast paced throughout, making the audience feel fear, anticipation and it creates a dramatic and tense atmosphere. The diegtic sound of screaming and Jigsaw (the antagonist) speaking, this again creates fear and captivates fans of horror films. (Play sound on clips to hear examples)
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